Resource: Groundswell <- great book on social media marketing. Great investment. This is the six groups of onlines customers. Among those who use the Internet, some are information transmitters (just like me writing about new restaurants and cafe), some are readers. There are more social media users than blog writers. As a social media marketing practitioner, you need to know the … [Read more...] about Social Technographics Ladder
Asian Market
Asian customers talk on blog
Why is New Media Marketing essential for Asian market? Well, take a look at this table: From Groundswell: Winning in a World Transformed by Social Technologies This table tells that consumers in Japan and South Korea are more likely to write a blog, read a blog and comment on blogs, meaning they TALK on blog about their recent travel! Again, those new media are all for free. You can't miss … [Read more...] about Asian customers talk on blog
Japanese travel news source
1. Travel Vision (Japanese only) Daily mail magazine is also available. 2. Travel Journal (Japanese only) Weekly magazine is also available. There used to be this English website called shallwetravel.com, but it seems they closed the site. … [Read more...] about Japanese travel news source
Consumer behavior- South Korea
Here I would like to share some interesting findings about South Korean consumers. I conducted a little research sending an email to my 10 friends in South Korea asking if they know the Korean TV drama actor Gyu-Woon Jung, the California’s new celebrity ambassador. What I found it intresting is that all my friends who wrote me back said that they got online and checked who the guy was and which … [Read more...] about Consumer behavior- South Korea
Japan market is still a big chunk
People are focusing on China and Korea market and that is a good strategy to expand niche market. However, what I would like to emphasize is that Japan is still one of the biggest chunks of the global market. For instance, Japan has a population of 127 million and is the third-largest economy in the world, with a national GDP of USD 4.2 trillion. Japan's outbound travel market is currently … [Read more...] about Japan market is still a big chunk
Korea Market is hot
If you are seeking a niche market in the world, I would recommend South Korea market. As you see in the USA Today's article Hawaii tourism rejoice over S. Korea visa waiver, Hawaii has already started to lure Korean tourists by setting up Korean language website. According to U.S. department of state website, currently 35 countries participate in the visa waiver program. (Note: 38 countries in … [Read more...] about Korea Market is hot
Tapping into Chinese market
In any industries, people are trying to tap into Chinese market because of its enormous size and the rapid growth. This growth is seen in tourism as follows: China is the world's second-largest economy and the largest travel market in Asia. the number of Chinese travelling abroad over the past several years, reaching 45 million outbound travellers in 2008. by 2015, the World Tourism … [Read more...] about Tapping into Chinese market
News: Tribal tourism efforts pay off
Indian Country Today Tribal tourism efforts pay off Speaking of Native American in tourism, it would be casinos that people usually think of. Each Indian reservation has a casino to generate revenue and jobs in the community. This article introduces how lucrative this Native American tourism in Arizona is and the demographics of the visitors. The word "casino" reminds me of Korean market, … [Read more...] about News: Tribal tourism efforts pay off