Here I would like to share some interesting findings about South Korean consumers. I conducted a little research sending an email to my 10 friends in South Korea asking if they know the Korean TV drama actor Gyu-Woon Jung, the California’s new celebrity ambassador. What I found it intresting is that all my friends who wrote me back said that they got online and checked who the guy was and which … [Read more...] about Consumer behavior- South Korea
May's Blog
The most difficult thing in our lives
I had my hair cut the other day, and my hair cutter told me "the most difficult thing in our lives is lead an exciting life." Is your life exciting? … [Read more...] about The most difficult thing in our lives
Job opening in PR @CTTC
CTTC, California Travel and Tourism Commissions, is looking for a PR director. Please check the info if interested. … [Read more...] about Job opening in PR @CTTC
Visiting LA
I visited LA over the weekend. The purpose of this trip was 1)to meet the officials of Korea Tourism Organization (KTO) LA office, 2)to meet the Marketing Manager of KTO Osaka office, 3)to meet a friend of mine who is planning package tours for a Japanese travel agency, and 4)to visit tourist sites in greater LA. My biggest failure in this trip was that my camera had a shortage of battery. It … [Read more...] about Visiting LA
Japan market is still a big chunk
People are focusing on China and Korea market and that is a good strategy to expand niche market. However, what I would like to emphasize is that Japan is still one of the biggest chunks of the global market. For instance, Japan has a population of 127 million and is the third-largest economy in the world, with a national GDP of USD 4.2 trillion. Japan's outbound travel market is currently … [Read more...] about Japan market is still a big chunk
Korea Market is hot
If you are seeking a niche market in the world, I would recommend South Korea market. As you see in the USA Today's article Hawaii tourism rejoice over S. Korea visa waiver, Hawaii has already started to lure Korean tourists by setting up Korean language website. According to U.S. department of state website, currently 35 countries participate in the visa waiver program. (Note: 38 countries in … [Read more...] about Korea Market is hot
Tapping into Chinese market
In any industries, people are trying to tap into Chinese market because of its enormous size and the rapid growth. This growth is seen in tourism as follows: China is the world's second-largest economy and the largest travel market in Asia. the number of Chinese travelling abroad over the past several years, reaching 45 million outbound travellers in 2008. by 2015, the World Tourism … [Read more...] about Tapping into Chinese market
News: Tribal tourism efforts pay off
Indian Country Today Tribal tourism efforts pay off Speaking of Native American in tourism, it would be casinos that people usually think of. Each Indian reservation has a casino to generate revenue and jobs in the community. This article introduces how lucrative this Native American tourism in Arizona is and the demographics of the visitors. The word "casino" reminds me of Korean market, … [Read more...] about News: Tribal tourism efforts pay off
About this blog
I have always dreamed of having this blog. With nearly seven years of experience in international tourism promotion, I have gained tons of precious experiences, know-hows and networks. My achievement includes the growth in the number of tourists from 70,000 in 2002 to 430,000 in 2008. I am sure my experiences are very unique and rich, and that nurtured who I am today. It is a pity just to keep … [Read more...] about About this blog